Have you ever heard of DiamonArt from JCPenney?? They are lab created diamonds, simulated diamonds from the JCPenney jewelry collection. It has fewer inclusions than you would find in real diamonds so it is clearer than real diamond but looks just as nice if not better. According to JCPenney.com “Diamonart® jewelry is created with the highest grade of simulated diamonds and perfectly cut to reflect the maximum amount of light” and that“DiamonArt® jewelry is of the finest quality thanks to the patented polishing system of applying diamond dust to add more luster and shine”
I found a bracelet in the case of the JCP where I work part time as a portrait photographer. I LOVED it. I tried on my left wrist and it sparkled just as much as my e-ring. J offered to buy it for me for Christmas to wear on our wedding day. I was hesitant because it was essentially a FAKE diamond bracelet that was $829! I thought I’d prefer to have a real gemstone (white topaz maybe?) bracelet rather than a fake one. Well, we found out that the ring was 75% off and then they’d give us an additional 40% off for their pre-black Friday sale… on top of my 20% employee discount. So in total the $800 bracelet ended up being $100!! Yay! That’s my kind of sale! And it’s stunning! It is so sparkly and fits my wrist just right.
I’m such a new found fan of DiamonArt that I think I’d like all of my wedding day jewelry to be that brand. Definitely check it out! Today JCPenney.com is having a Cyber Monday free shipping sale and loads of great sales on other DiamonArt pieces. No one will know that you are not dripping in real diamonds!!! I’m thinking about buying these as my wedding day earrings, what do you think???






#1 by Cindy - September 17th, 2010 at 11:07
Thank you for sharing information about DiamonArt. It is something I have yet to see for myself. It does carry a hefty price tag considering it is not a genuine diamond but only a replica.